Web page titles and descriptions are indicators of what your web pages are trying to represent. They are crucial to the success of how Google ranks your website. Your title appears as a blue link in the Google search results and the description is the text that appears below that. You can update these within your content management system.

Writing your page titles

The first thing to do when creating a new page in your CMS is to write your page title and description. It is vital that our page titles and descriptions are written in a way that perfectly reflects the purpose of the page and includes keywords that help Google understand who to display the page result to.

For your page titles you must:

  • Include a keyword that represents the purpose of the page
  • Include your company name but NOT at the beginning
  • Stick to about 10-20 words

Writing your descriptions

The meta description is an HTML tag you can set for a post or page of your website. In it, you can describe what your page is about.

For your page descriptions you must:

  • Include a call to action.
  • Include the purpose of the page and some keywords.
  • Make sure it matches the content of your page.
  • Stick to about 30-50 words

For more information on writing effective webpage titles and descriptions for SEO call me on 0204 196 4354 or fill out our form for a free website SEO audit.

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