SEO best practices are constantly evolving, but some key strategies for 2023 include:

1. Creating high-quality, unique, and informative content that addresses the needs and questions of your target audience.
2. Optimizing your website for both users and search engines by ensuring that it is fast, mobile-friendly, and easy to navigate.
3. Building a strong backlink profile by earning high-quality links from authoritative websites.
4. Utilizing structured data and schema markup to help search engines understand the content on your website.
5. Monitoring your website’s performance using tools such as Google Analytics and Search Console and making adjustments as needed.
6. Keeping an eye on the latest algorithm updates and changes to search engine ranking factors, and adjusting your strategy accordingly.
7. Focusing on user intent rather than just targeting specific keywords.
8. Building a strong social media presence and encouraging people to share links to your website.
9. Optimizing your website for voice search by creating content that is easy to read and understand.
10. Creating a website that is accessible to people with disabilities, including the use of alt tags, headings, and site maps.